Director of Product Marketing (Cyber)

  • Petah Tikva - Israel

Description

Come Hack With Us!
Pcysys is one of the fastest-growing cybersecurity startups
with over 150 enterprise customers globally. We are growing fast, helping our customers to measure and improve their cyber resilience.

As a key member of the marketing team, you will be the first product marketing member to establish and grow the practice in the company. You will work with the product and R&D teams to drive our product, PenTera, across our website, analyst briefings, sales decks, sales training, online talks, partners, and more.

Roles & Responsibilities

  • Develop and maintain the Sales Toolkit for different stages of the sales cycle while translating product functionality and technical details into marketing materials and user benefits
  • Create a sound and accurate product message that aligns with the company strategy and caters to our client needs
  • Be a key contributor to marketing campaigns in terms of product asset creations such as use cases, integration synergies, business cases, and case studies
  • Coordinate and manage product launch campaigns and demonstrations
  • Study and maintain our competitors’ knowledge base and how to best position our product to close deals
  • Devise and build the storyline for lab demonstrations and videos in cooperation with the product and presales teams

Requirements

  • 8+ years of experience in sales-engineering or product marketing – a must
  • Deep understanding of networking, cybersecurity and offensive security/red teaming – a must
  • Strong storytelling skills and experience creating corporate or product pitches
  • Know how to combine technical product differentiators with business outcomes
  • Excellent written and verbal communication skills to produce compelling content and communicate it outwards

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